Link in Bio for Instagram: What to Put on It and How to Set It Up

Instagram gives you one clickable link in your profile, and most of your posts can't carry a link at all. That single link is where followers go when they want to buy, sign up or learn more, so what sits behind it matters more than the link itself.

A link-in-bio page is a small mobile page that holds several links in one place. This guide covers what to put on it, how to order it, how to set one up, and the mistakes that cost creators clicks and sign-ups.

What a link-in-bio page is for

A link-in-bio page does one job: it sends a follower from "I like this" to a next step. That next step might be joining your email list, watching a video, buying a product or booking a call. If the page tries to do all of those at once, visitors pick none.

Decide the one action you want most this month. That action goes first, and everything else sits below it.

What to put on it

• A short intro: your name, a photo and one line about what you post or sell, so a new visitor knows they're in the right place.
• Your main offer as the top link: a free guide, a product, a booking page or your newest video.
• An email sign-up form, so people who aren't ready to buy can still hear from you later.
• Two to four secondary links, such as your best content, a shop, or a collaboration contact.
• Your other social profiles, kept small and at the bottom.

How to order the links

Put the link tied to your current goal at the top, and keep the whole list short. Past five or six links, people scroll past or leave. If you're promoting something specific in your latest post, make that the first link and change it when the campaign ends.

Label links with what the visitor gets, not what the link is. "Get the free meal-prep guide" says more than "Download", and "Watch the full tutorial" says more than "YouTube".

Add an email sign-up, not only links

Followers on a platform are not yours to contact. An algorithm change or a locked account can cut you off from them overnight. An email list is the audience you can reach directly.

Put a short sign-up form on the page with a clear promise, such as "Get the weekly recipe in your inbox". Include a consent checkbox that states what people are signing up for, and only add people who tick it. That keeps your list clean and respects privacy rules.

How to set one up

1. Pick a tool that gives you a bio page with sign-up capture, not only a list of links.
2. Add your photo, name and one-line intro.
3. Add your main offer as the first link, then your secondary links.
4. Add the email sign-up form with a consent checkbox.
5. Paste the page's URL into your Instagram profile's link field.
6. Check it on your phone, since nearly all your visitors will be on one.

Growiom's Creator Studio gives you a bio page with themes, link styles and fonts, a consent-based sign-up form, a QR code and a Save contact button. The Free plan includes one bio page, and the leads it collects land in one list you can export as a CSV.

Mistakes that cost clicks

• Too many links, which splits attention until nobody clicks.
• Out-of-date links that point to an offer that ended weeks ago.
• No sign-up form, so every visitor who isn't ready to buy is lost.
• A page that loads slowly or looks cramped on a phone.
• Vague labels like "Click here" or "My stuff".

How to tell if it's working

Track three numbers: page views, clicks on each link, and the share of visitors who sign up. If views are high and clicks are low, rework your link labels and order. If clicks are fine but sign-ups are low, make the promise on the form clearer. Change one thing at a time so you can see what made the difference.