Practical guides on AI marketing, ad copy, SEO, and building a strategy without an agency.
Instagram gives you one link. Here's what to put on your link-in-bio page, how to order it, and how to turn visits into email sign-ups.
Comment a keyword, get a DM. Here's how Instagram comment-to-DM automation works, how to set it up well, and the rules to follow.
Turn Instagram followers into an email list you own: a lead magnet, a bio-page form, comment-to-DM and the consent steps that keep it clean.
Write landing page copy that converts: a section-by-section structure, before-and-after hero rewrites, a fill-in template, and a simple way to test it.
A step-by-step SEO audit checklist for founders: indexing, titles, content depth, internal links, speed, mobile, schema, and Search Console's indexing report.
What Google Analytics and Search Console each tell you, the few reports worth checking, a 15-minute weekly routine, and how to turn the numbers into decisions.
Build a practical brand voice guide with traits, do/don't examples, word lists and sample rewrites, then give it to AI tools so drafts sound like you.
Write a startup positioning statement: use the classic template, pick the real alternative, find your differentiator, test it with customers, then use it.
A product launch marketing checklist for small teams: what to do 4–6 weeks before, during launch week and in the 30 days after, plus launch assets and channels.
A practical LinkedIn playbook for B2B startups: founder-led posting, post formats that work, a weekly rhythm, commenting, when to try ads and what to measure.
A practical small business marketing plan on a budget: free channels first, a monthly routine for a few hours a week, and how to spend a first small ad budget.
AI can write ad copy in seconds, but most of it is generic. See before-and-after rewrites, platform-by-platform tips and a simple plan to test variants.
A no-agency marketing playbook for founders: a weekly time budget, a simple routine, and which work to keep yourself versus hand to freelancers.
What Generative Engine Optimization means, how AI assistants pick the sources they cite, a practical GEO checklist, and how to measure your AI visibility.
Plan a month of content you can keep up: pick pillars, rotate post types, repurpose one idea across platforms, batch the planning, and review what worked.
Before you blame your ad copy or budget, check who you're talking to. How to research a buyer persona, a filled-in template, and how to turn it into copy.
The five decisions every startup marketing strategy needs, from audience to measurement, with a worked one-page example and where AI actually speeds it up.
A hands-on walkthrough for building a marketing strategy with AI: what to feed it, how to review the persona and ads, and how to refine instead of restart.
A step-by-step guide to keyword research with AI: finding terms, labelling intent, clustering, prioritising for a new site, and checking it in Search Console.
SaaS marketing runs on trials, activation and renewals. How to shape your funnel, onboarding copy and pricing page messaging for a SaaS launch with AI.
Strategy and plan answer different questions. See the difference side by side, with a worked example and a simple template for each so you know what's missing.
What's safe to automate in a marketing campaign, what still needs a human, and a weekly AI workflow with review checkpoints and ways to measure it.
